TOO RELIANT ON REPEAT CUSTOMERS
TOO MUCH MARGIN LOST TO THIRD PARTIES
TOO HARD FOR NEW BUYERS TO FIND YOU
Why does a winery grow more slowly than its wine deserves?
A winery is several businesses under one name, and each part has its own buying moment and its own margin. We start with where your new customers come from today and where demand is leaking to retailers, booking platforms or estates that are simply easier to find, then focus on the parts of the estate where one more customer is worth the most.
What is one new direct customer worth to your estate?
A direct booking for a stay can be worth thousands, and a buyer who finds you through search may order wine for years. That demand already exists in search. The work is making sure more of it reaches you directly instead of a retailer, a booking platform or a competitor's cellar door.
47%
Rise in revenue at Hambledon Vineyard after we rebuilt its key sales pages.
27
Enquiries a month from outside France at Res Fortes Winery, up from three.
160+
Guests per wedding party now enquiring direct at Domaine Grand Cros.
100%
Of tracked booking enquiries at Château Méaume this year came through search.
How do you turn a first order into a wine club member?
Wine club marketing starts before the first bottle is bought. When the right buyers find the estate early and understand what makes it different, a first order is far more likely to become a membership, which gives you dependable direct revenue between vintages.
How do wine buyers find an estate they have never heard of?
Most start with a search, and more of them now ask ChatGPT or Google's AI Overviews for a recommendation. Winery SEO is how an estate shows up in those moments. Winery advertising helps with launches and events but stops when the budget does, so we build organic visibility first.
Why does your estate need to stand for something?
Whether you are known for low-intervention winemaking, a distinctive region or an experience nobody nearby offers, buyers need to understand quickly why you are worth choosing over the estate down the road. Clear positioning helps the people who value what you do find you and trust you enough to buy direct. It also gives search engines and AI tools a clear picture of what the estate is known for.
Proof from inside the wine trade.
Work with people who understand what a stronger winery business actually looks like.
The Provence estate relied on wedding directories for leads. We rebuilt the site in two languages, and it now takes wedding enquiries for parties of 160 or more.
Domaine Grand Cros
The Bordeaux estate's restored farmhouse was hard to find and harder to book. After the rebuild, every tracked booking enquiry this year came through search.
Château Méaume
