Too much of your growth still depends on people already knowing your name.
You make great wine. You have tastings, stays, events or a wine club worth finding. But too often, the people actively looking for what you offer end up with an estate they found first.
That leaves too much of your revenue dependent on returning customers, referrals, retailers, booking sites and paid advertising.
We help established wineries and vineyards become easier for the right customers to find, choose and come back to.
TOO DEPENDENT ON REPEAT CUSTOMERS
TOO MUCH MARGIN LOST TO THIRD PARTIES
TOO HARD FOR NEW CUSTOMERS TO FIND YOU
Wineries and Vineyards
Wine estates don't grow from wine sales alone.
A winery is not one business. It is wine sales, tastings, tours, stays, private hire, events and the customers who come back year after year. Each has a different buying moment, a different margin and a different route to growth.
Treating them as separate marketing jobs usually creates more activity without changing much.
We look at the full commercial picture: where new customers come from, what they buy, what they book and where the estate is losing demand to competitors, platforms or simple invisibility. Then we build the visibility that helps the right parts of the business grow.
One good page can pay for months of work.
A direct booking for a stay can be worth thousands. A private event can fill a quiet period. A customer who discovers your estate through search may buy wine for years.
The demand already exists. The opportunity is to make sure more of it reaches you directly, rather than a retailer, booking platform or another estate.
Turn one wine order into a customer who comes back.
A wine club gives your best customers a reason to stay close to the estate between visits and vintages. It creates more dependable direct revenue, makes future sales easier and gives you a stronger relationship with the people who already value what you produce.
The opportunity is not simply more subscribers. It is making sure the right wine buyers find the estate first, then giving them a reason to buy again.
More direct sales. More margin kept by the estate.
When customers find your winery or vineyard directly, more of the value stays with you. That means more wine sales without handing margin to retailers, marketplaces or paid advertising every time you need another order.
The aim is simple: make your estate easier to find when the right buyers are looking, then give them a clear reason to buy direct.
Completely Customised
(To Your Needs) Reporting
We provide complete transparency into all of the work that we perform. We give each client access to a custom reporting dashboard that shows every single SEO action performed. Clients can track how every dollar of an SEO spend gets used, as well as monitor keyword movement and overall performance. We also provide monthly updates to all SEO clients to review campaign activity and performance.
Your estate needs to stand for something.
Whether you are known for organic wine, low-intervention winemaking, a distinctive region or a particular experience, the right customers need to understand why you are worth choosing.
Clear positioning helps the people who value what you do find you, trust you and buy direct.
Growth, done properly should pay for itself.
We focus on the parts of your winery or vineyard that can create the biggest commercial gain: more direct wine sales, more valuable bookings, stronger repeat custom and less margin lost to third parties.
We have built wine businesses ourselves, so we understand the difference between more activity and growth that improves the bottom line.
Proof from inside the wine trade.
Work with people who understand what a stronger winery business actually looks like.
Pull The Cork went from almost no organic visibility to being found by thousands of wine buyers each month. That created a stronger route to direct customer demand and helped grow the business into a seven-figure company.
Pull The Cork
Plonk Wine was built around helping the right people discover wines they wanted to buy again. The business grew a stronger base of recurring customers and exited in 2025.
Plonk
What Happens Next?
01
A quick 15-min call to learn about your needs.
02
We do our in-depth research on your audience and industry.
03
We'll run through a bespoke Market Jar Impact Model™.
Frequently Asked Questions
Ready for more of the right customers to find you?
You have good wine and more than one way to grow the estate. The question is how much direct revenue is being lost because the right people cannot find you first.
If you are ready to build a stronger flow of direct wine sales, tasting bookings, stays or event enquiries, let’s talk.
