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Customer Growth Case Study
38 Degrees
How 38 Degrees turned campaign messages into clear creative people wanted to act on
2 months
From brief to campaign-ready creative
Clearer
Messages built for people to understand quickly
Multi-channel
Creative made to work across campaign touchpoints
Action-led
Designed to turn awareness into participation
The Client
38 Degrees runs campaigns that bring people together around issues they care about.
The challenge is not just reaching people. It is helping them understand the issue quickly enough to care, then giving them a clear reason to take action.
That requires campaign creative that can cut through, communicate the point without over-explaining and work across the places people encounter the campaign.
The Challenge
38 Degrees needed creative that could make its campaign message clear, compelling and hard to ignore.
The work had to speak to a broad audience while still creating enough urgency for people to act. It also needed to work across different channels without losing the central idea.
The aim was not design for design’s sake. It was to give the campaign a stronger chance of being seen, understood and supported.
What results did we achieve?
38 Degrees launched with a clearer set of campaign creative designed around one practical outcome: help more people understand the issue and take action.
The finished assets gave the campaign a more consistent visual presence across its channels. They made the message easier to grasp quickly and gave people a clearer prompt to get involved.
The value of the work was not simply that it looked good. It made the campaign easier to communicate, easier to recognise and easier for people to act on.
Nothing leaves Market Jar unless it earns its place.
The Mechanism
We started with the action 38 Degrees wanted people to take.
That meant stripping the message back to what mattered most, then building creative that made the point clear at a glance. The visuals were designed to attract attention, but the real job was to turn that attention into understanding and participation.
Each asset was built to work as part of a wider campaign, not as an isolated design. That kept the message consistent across different touchpoints and made it easier for people to recognise what they were being asked to support.
The result was campaign creative with a commercial job to do: make the message land and help more people take action.
Results, not promises
We’ve helped clients all over the world to grow their pipeline, and increase their revenue. Here’s what they had to say about working with Market Jar.
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