Customer Growth Case Study
Big-Hearted Breeders
How Big-Hearted Breeders brought in more qualified puppy enquiries through organic visibility
2,080%
Increase in organic traffic
1,700%
Increase in sales
30,000
Monthly organic visitors reached
80%
Increase in social engagement
The Client
Big-Hearted Breeders is a specialist dog breeder based in Salt Lake City, Utah.
Heather had more than a decade of breeding experience and a clear commitment to doing things properly. The business had the knowledge, care and reputation that prospective owners should be looking for.
The problem was reach. Too few of the right people were finding Big-Hearted Breeders when they started looking for a responsible breeder.
The Challenge
Buying a puppy is not an impulse purchase. The people Big-Hearted Breeders wanted to attract were doing their research, asking questions and looking for a breeder they could trust.
The business needed to be visible when those people began that search. It also needed a website that made Heather’s experience, standards and available puppies easy to understand.
The aim was not simply more website visits. It was more qualified enquiries from people who cared about finding the right breeder and the right dog.
What results did we achieve?
Organic traffic increased by 2,080%. Sales increased by 1,700%. At its strongest, the business was reaching around 30,000 people each month through organic search.
That created a much larger pool of potential owners finding Big-Hearted Breeders before they had heard of the name.
Social engagement also increased by 80%, giving the brand more reach and helping prospective owners see the people, care and experience behind the business.
The commercial change was simple. Big-Hearted Breeders moved from relying mainly on reputation and word of mouth to having a reliable route into the business for new, better-informed customers.
Nothing leaves Market Jar unless it earns its place.
The Mechanism
We built visibility around the questions prospective owners were already asking.
That meant making the website clearer about the breed, the breeding approach, puppy availability and what responsible ownership looks like. It gave people useful information before they made contact, helping to build trust and improve the quality of enquiries.
We then improved how the business appeared in search, so Big-Hearted Breeders was present when people were actively looking for a specialist breeder in the local market.
The work did not just bring in more traffic. It made it easier for the right prospective owners to find the business, understand its standards and take the next step.
Results, not promises
We’ve helped clients all over the world to grow their pipeline, and increase their revenue. Here’s what they had to say about working with Market Jar.
