Customer Growth Case Study
Citicare
How Citicare generated more than £500k in online revenue in eight months
£500k+
Online revenue generated in eight months
90%
Of website visitors were new prospective customers
Page 1
Google visibility for “PPE London”
8 months
To build a credible route to new customers
The Client
Citicare launched in 2020, supplying PPE, logistics and fulfilment services at a time when demand was high and buyers needed suppliers they could trust.
The business had an important service to offer, but it was entering a competitive market without an established online presence or a reliable route to new customers.
Citicare needed to look credible, be easy to buy from and appear when prospective customers were actively looking for PPE supply.
The Challenge
Citicare needed to establish trust quickly.
As a new supplier, it needed a clear identity and an ecommerce website that made the offer easy to understand and straightforward to purchase. It also needed to be visible for the searches buyers were making when they were ready to source PPE.
The goal was not simply to launch a website. It was to create a dependable route to new customers and give the business a stronger foundation for growth.
What results did we achieve?
In eight months, Citicare generated more than £500,000 in online revenue.
Ninety per cent of website visitors were new prospective customers. The business was not just relying on an existing audience. It was reaching and converting buyers who had not encountered Citicare before.
Citicare also achieved first-page Google visibility for “PPE London”, creating a clearer route for relevant customers to find the business when they were ready to buy.
Nothing leaves Market Jar unless it earns its place.
The Mechanism
We built the foundations needed for a new supplier to earn trust and turn demand into sales.
That began with a clear brand and ecommerce website that made the offer easier to understand, browse and buy. We then focused on the searches that showed clear purchase intent, so Citicare could be found by businesses looking for PPE supply in London.
The work connected visibility, trust and conversion.
More prospective customers could find Citicare. The site gave them confidence to buy. The business built a stronger route to sustained customer demand.
Results, not promises
We’ve helped clients all over the world to grow their pipeline, and increase their revenue. Here’s what they had to say about working with Market Jar.
