Customer Growth Case Study
Citipacket
How Citipacket created a clear identity for a new logistics and procurement offer
35 Years
Group experience behind the new brand
1 month
From brief to finished brand identity
UK + global
Markets the identity was built to support
One
Clear identity across every customer touchpoint
The Client
Citipacket is a logistics and procurement business operating in partnership with Citipost Group.
The business draws on more than 35 years of experience across procurement, warehousing and delivery services. Its offer supports businesses that need products sourced, stored and delivered reliably, both in the UK and internationally.
The capability was already there. What it needed was a clearer identity that could communicate it properly.
The Challenge
Citipacket needed an identity that looked distinct while still showing its connection to the established Citipost Group.
The new brand had to signal international reach, dependable delivery and end-to-end capability. It also needed to work in the real world, across digital channels, sales material, customer communications and physical applications.
The goal was not simply a new logo. It was a visual identity that made the business easier to understand and more credible to prospective customers and partners.
What results did we achieve?
Citipacket launched with a clear, recognisable identity built for a competitive logistics market.
The finished mark gives the business a stronger presence while retaining a visible connection to the wider Citipost Group. It works across the customer touchpoints the business needs, from online and sales materials to operational and physical applications.
The new identity gives Citipacket a more professional, consistent platform to take its offer to market and build trust with customers who need a dependable logistics partner.
Nothing leaves Market Jar unless it earns its place.
The Mechanism
We started with the position Citipacket needed to hold in the market.
The identity needed to say that this was an established, capable business with international reach, without making it feel like a copy of the parent brand.
We built a visual mark that balances that connection with a distinct identity of its own. The system was designed to stay clear and recognisable wherever it appears, giving the business a consistent way to show up in front of customers and partners.
The result is not just a logo. It is a clearer signal of what Citipacket is, what it can do and why a business should trust it.
Results, not promises
We’ve helped clients all over the world to grow their pipeline, and increase their revenue. Here’s what they had to say about working with Market Jar.
