Customer Growth Case Study
Citipost
How Citipost turned an outdated website into a stronger platform for global growth
2 months
From outdated site to a new growth platform
UK + global
Markets supported by the new site structure
Clearer
Route from service search to sales conversation
One
Platform for services, sectors and locations
The Client
Citipost is a logistics business serving customers in the UK and international markets.
The company had a strong track record and serious capability. But its website did not reflect either. It looked dated, made the business hard to understand quickly and gave prospective customers little reason to see Citipost as a credible partner for complex logistics and distribution work.
The business needed a stronger digital front door, one that could support both sales conversations and long-term growth.
The Challenge
Citipost had outgrown its existing website.
Services, sectors and locations were not structured in a way that helped prospects find what they needed. The site did not clearly explain how the business worked or why its experience mattered. It also lacked the foundations needed to be found by people searching for logistics and distribution support.
The job was to create a site that made Citipost easier to understand, easier to trust and easier to find across the markets it wanted to serve.
What results did we achieve?
Citipost moved from an outdated online presence to a modern website built to support commercial growth.
The new site gave prospective customers a clearer view of the business, its services and the sectors it serves. It created a more credible route into sales conversations, particularly for global tenders, partnerships and larger logistics requirements.
The site structure also created stronger visibility foundations. Services, sectors and locations now have clear pages that can be found, expanded and improved over time.
This was not a cosmetic redesign. It gave Citipost a platform that can support the business as it grows in the UK and internationally.
Nothing leaves Market Jar unless it earns its place.
The Mechanism
We rebuilt the brand and website around clarity.
The site was structured so a prospect could quickly see what Citipost does, who it helps and how to take the next step. Service pages, sector pages and location pages were given clear roles, rather than being treated as isolated pieces of content.
The site was also built to support long-term organic visibility. Page structure, technical foundations and tracking were put in place so Citipost could see where enquiries came from and improve visibility for the services and markets that mattered most.
The result is a website that does more than represent the business. It supports how Citipost wins work.
Results, not promises
We’ve helped clients all over the world to grow their pipeline, and increase their revenue. Here’s what they had to say about working with Market Jar.
