Customer Growth Case Study
Citisecure
How Citisecure launched a clear, credible identity for a new secure services offer
1
New secure-services brand launched
4
Citipost Group services brought together
UK-wide
Business customers supported through the portal
Logo + print
A joined-up identity across customer touchpoints
The Client
Citisecure is a secure-services offer developed within the Citipost Group.
It gives business customers access to a broader range of services through one branded ordering portal, bringing together procurement, warehousing, delivery and other practical support.
The service had the operational strength of the wider group behind it. But it needed a clear identity of its own to help customers understand what Citisecure was, why it existed and why they should trust it.
The Challenge
Citisecure was entering the market as a new name.
The identity needed to create confidence immediately. It had to show a clear link to the established Citipost Group while giving the new offer enough distinction to stand on its own.
The work also needed to translate into practical materials, including print and sales assets, so the business could introduce the service clearly to prospective customers and partners.
The goal was not simply to create a logo. It was to give Citisecure a credible market presence from day one.
What results did we achieve?
Citisecure launched with a clear, professional identity that gives the new service a stronger presence in front of business customers.
The brand now works across the ordering portal, printed materials and customer-facing communications, creating a more consistent experience wherever people meet the business.
The new identity helps Citisecure communicate its role more clearly: a secure, dependable route into a wider set of Citipost Group services.
That clarity matters. It makes the offer easier to understand, easier to trust and easier to choose.
Nothing leaves Market Jar unless it earns its place.
The Mechanism
We started with the commercial job the brand needed to do.
Citisecure had to feel established enough for customers to trust it, but distinct enough to be recognised as a dedicated secure-services offer. We built the identity around that balance.
The visual system was designed to work in the places that matter: online, in the ordering portal, in print and in customer communications. This ensured the business was not launching with a logo alone, but with a consistent way to show up in front of the people it needed to reach.
The result is a clearer route from first impression to customer confidence.
Results, not promises
We’ve helped clients all over the world to grow their pipeline, and increase their revenue. Here’s what they had to say about working with Market Jar.
