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Customer Growth Case Study
Cru Wine
How Cru Wine grew from 1,000 to 41,000 monthly organic visitors and built an international investor pipeline
41,000+
Monthly organic visitors
3,900%
Growth in organic traffic
8 months
To reach customer break-even
80%
Of high-value investors from the US
The Client
Cru Wine is a London-based wine-investment business working with serious collectors and high-net-worth investors around the world.
Its strongest markets include the United States, Dubai and the UK. The business had a compelling offer, but people searching for wine investment were finding larger or more established competitors first.
Cru Wine needed to build a stronger route into the business for investors who had not heard of the brand but were actively researching wine as an investment.
The Challenge
The business was operating on a complex WordPress platform with more than 30,000 products.
Organic traffic sat at around 1,000 visits a month. Tracking issues made it difficult to see what was working. The site structure made key pages slow and difficult to improve.
The goal was not simply to increase traffic. It was to turn wine-investment search demand into qualified international investor conversations, without needing to rebuild the whole platform.
What results did we achieve?
Organic traffic grew from around 1,000 visits per month to more than 41,000. That is a 3,900% increase.
The business reached customer break-even within eight months, driven mainly by people searching for wine investment and related terms.
Cru Wine also built a strong pipeline of qualified international leads. Around 80% of its highest-value investors came from the United States, followed by Dubai and the UK.
The business moved from a modest search presence to becoming one of the more visible wine-investment brands in its key markets. More importantly, it built a route to serious investors without relying on a full platform rebuild or heavy paid spend.
Nothing leaves Market Jar unless it earns its place.
The Mechanism
We focused on the searches that signal real investor intent.
First, we fixed the tracking problems so Cru Wine could see how people from the US, Dubai and the UK behaved on the site. We then improved the existing WordPress structure so important pages could load faster and be understood properly by search engines.
The site was organised around the questions investors were already asking, including wine investment, fine-wine performance and related buying decisions. We built stronger landing pages and supporting content to meet that demand, then created clearer internal routes from informative content to high-value conversion pages.
The work did not just make Cru Wine easier to find. It made the business easier for serious investors to trust, understand and contact.
That is what turned search visibility into an international investor pipeline.
Results, not promises
We’ve helped clients all over the world to grow their pipeline, and increase their revenue. Here’s what they had to say about working with Market Jar.
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