Customer Growth Case Study
Formcut
How Formcut brought more customers to made-to-measure tailoring and grew online sales by 200%
200%
Increase in online sales
150%
Increase in organic traffic
6 months
To build a stronger route to new customers
More
People discovering made-to-measure tailoring online
The Client
Formcut makes made-to-measure menswear more accessible.
The business was built around a simple but powerful idea: customers should be able to get a well-fitting, personal shirt without the high price, long wait or traditional barriers often associated with bespoke tailoring.
Formcut had a strong offer. The challenge was making sure the right people could find it, understand it and feel confident enough to buy.
The Challenge
Made-to-measure clothing can feel complicated from the outside.
Customers may expect high prices, long lead times and an in-store process that feels unfamiliar or intimidating. Formcut needed to show that personalised menswear could be straightforward, accessible and worth choosing.
The business also needed to compete for attention online, reaching people searching for better-fitting shirts and personalised menswear before they defaulted to the usual brands.
The goal was not just more visits. It was more customers discovering a better route to buying a shirt that fits.
What results did we achieve?
Online sales increased by 200%.
Organic traffic increased by 150% within six months, bringing more potential customers into the business through search.
The growth came from reaching people who were already looking for a better fit, a more personal product or an alternative to off-the-shelf menswear. Formcut became more visible at the point those customers were deciding what to buy.
This was not traffic for traffic’s sake. It created a stronger route from customer demand to online sale.
Nothing leaves Market Jar unless it earns its place.
The Mechanism
We built the online experience around the questions a potential customer needs answered before buying.
What is made to measure? How does it work? Will it fit? Is it worth the price? Can I do this online?
The website and content gave customers clearer answers, while the search work helped Formcut appear when those questions were being asked. We improved the structure around key products and buying routes, then built content that made the offer easier to understand.
The result was a more accessible path into made-to-measure clothing.
More people found Formcut. More understood the value. More chose to buy.
Results, not promises
We’ve helped clients all over the world to grow their pipeline, and increase their revenue. Here’s what they had to say about working with Market Jar.
