Customer Growth Case Study
Gasm Drinks
How Gasm Drinks built a distinctive brand and a direct route to more customers
2
Growth foundations: brand and direct sales platform
Shopify
Built to make product discovery and buying simple
Canned
A new route into consumer and trade demand
Direct + trade
Routes to more customers and distribution
The Client
Gasm Drinks had an ambitious product and a clear desire to do something different in a crowded drinks market.
The business started with a strong drinks offer, but it needed a brand and customer experience that could stand out online, explain the product clearly and give people a simple route to buy.
The opportunity became bigger when Gasm moved into cans. The format made the product more portable, easier to distribute and more relevant to a wider group of customers.
The Challenge
Gasm needed more than a new website.
It needed a clearer commercial route into the business. Customers had to be able to understand the product, see why it was different and buy without friction. The team also needed a platform that could support growth as the range, distribution and customer base expanded.
Moving into cans created a real opportunity. But it also raised the bar. The brand had to work harder on shelf, online and in front of potential trade partners.
The goal was to create a business people could discover, understand and choose.
What results did we achieve?
Gasm launched with a stronger brand, a direct-to-customer Shopify store and a clearer route into new consumer and trade demand.
The new site gave customers a simple way to explore the range, understand the product and place an order. The new canned format created another way into the market, making the product more practical for customers and more attractive for new distribution opportunities.
The business moved from having a strong product idea to having the foundations needed to sell it properly: a clearer brand, a usable store and a product format built for wider adoption.
Nothing leaves Market Jar unless it earns its place.
The Mechanism
We joined the brand, product and buying experience together.
First, we created a Shopify store that made it easy for customers to understand what Gasm offers, browse the range and buy. The platform gave the team control over products, content and orders without making the site difficult to manage.
Then we helped turn the move into cans into a clearer commercial opportunity. The brand and packaging had to make sense to customers at a glance, while the business needed to communicate the practical benefits of the format: portability, durability, single-serve convenience and easier distribution.
The result was a stronger route to customer growth.
More people could discover Gasm. More could understand why it was different. And the business had a better platform for direct sales, trade conversations and future expansion.
Results, not promises
We’ve helped clients all over the world to grow their pipeline, and increase their revenue. Here’s what they had to say about working with Market Jar.
