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Customer Growth Case Study
Govino
How Govino increased customer demand and grew website traffic by 6,600% in seven months
6,600%
Increase in website traffic
261+
Relevant searches bringing new customers in
7 months
From limited visibility to sustained demand
More
Trade and consumer orders through the website
The Client
Govino makes reusable, shatterproof glasses for wine, beer and spirits.
The product solves a clear problem. It gives people a practical alternative to fragile glassware without losing the experience of drinking from a proper wine glass. That makes it useful for outdoor settings, events, hospitality and everyday use.
The business had a strong product and a credible sustainability story. But too few of the right people were finding it online.
The Challenge
Govino needed more than traffic.
It needed a reliable way to reach consumers and trade buyers looking for practical, reusable glassware. The website had to appear when people were actively searching for products like theirs, then turn that interest into orders.
The aim was simple: bring more potential customers into the business, help them understand why Govino was different and create a clearer route to purchase.
What results did we achieve?
Within seven months, Govino increased website traffic by 6,600%.
The business began appearing for more than 261 relevant searches, putting the brand in front of a much larger group of potential customers. That included people who had not heard of Govino before but were looking for reusable, shatterproof or practical drinkware.
The increased visibility led to more orders through the website from both consumers and trade customers.
Govino moved from having a product people would buy once they found it to having a stronger route to customer demand.
Nothing leaves Market Jar unless it earns its place.
The Mechanism
We built visibility around the problems the product solves.
People do not always search for “Govino”. They search for reusable wine glasses, shatterproof drinkware, sustainable alternatives and glassware that works where traditional glasses do not.
We made sure Govino had useful, relevant pages that could appear for those searches, while making the product benefits easy to understand once people arrived.
The work created a clearer path from a customer need to a Govino product. More people found the brand. More understood the value quickly. More had a reason to buy.
That is what turned growth in visibility into growth in customers.
Results, not promises
We’ve helped clients all over the world to grow their pipeline, and increase their revenue. Here’s what they had to say about working with Market Jar.
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