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Customer Growth Case Study
L’incontro
How L’incontro turned more online demand into 3,500 leads in 62 days
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3,502
Leads generated in 62 days
4,130%
Growth in leads
1,337
Social shares
62 days
To create stronger customer demand
The Client
L’incontro is an online food delivery business with a strong offer and a clear ambition to grow.
They came to Market Jar in late 2020 because they wanted more than occasional sales. They wanted a reliable way to bring in new customers, grow their customer base and make the business easier to find online.
The potential was there. The challenge was turning it into consistent demand.
The Challenge
L’incontro needed more people to find the business, more visitors to complete an order and more customers to come back.
The website was losing potential customers before they reached checkout. The business also needed a clearer route into the searches and channels where local customers were already looking for food delivery.
The goal was straightforward: create more demand, make the buying journey simpler and turn more of that demand into paying customers.
What results did we achieve?
In 62 days, L’incontro generated 3,500 leads, a 4,130% increase.
The work also created 1,337 social shares, helping the business reach more people without paying for every visit.
But the point was not a short-term spike in attention.
The website became faster and easier to use. Email gave the business a better way to bring customers back. Search visibility improved, creating a stronger route to people already looking for what L’incontro offered.
More people found the business. More had a reason to act. And the business had a more dependable base for continued growth.
Nothing leaves Market Jar unless it earns its place.
The Mechanism
We fixed the gaps between discovery, order and repeat purchase.
First, we improved the website so customers could find what they wanted and complete an order with less effort. Faster pages and a clearer buying route meant fewer people dropped away before checkout.
We then built demand across the places that mattered: organic search, email and paid activity where it could create an immediate lift.
Search work helped L’incontro appear when people were looking for food delivery. Email gave the business a way to stay in touch with customers and bring them back. Paid campaigns supported the faster wins while the longer-term organic work took hold.
The result was not simply more website traffic. It was a stronger system for bringing in customers and giving them a reason to return.
Results, not promises
We’ve helped clients all over the world to grow their pipeline, and increase their revenue. Here’s what they had to say about working with Market Jar.
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