Customer Growth Case Study
Luxury Boltholes
How Luxury Boltholes built visibility for high-demand stays across the South of England
5,300%
Increase in search clicks for UK cottages
5,001%
Increase in search clicks for luxury cottages
1,803%
Increase in search clicks for luxury holiday homes
New
Destination and property pages now bringing demand in
The Client
Luxury Boltholes offers high-end holiday homes in the places people want to escape to.
The properties were strong. But online, the business was too hard to find. People looking for luxury stays in Sussex, Brighton, the Isle of Wight and other key locations were often finding competitors first.
Luxury Boltholes needed a stronger route into the business for people already planning a break, not just those who already knew the brand.
The Challenge
The site had no clear structure for the destinations and property types customers were searching for.
Pages were not built around the way people plan a trip. There was little useful content to help the business appear for searches around places, properties and things to do.
That meant a strong holiday-home business was missing demand that already existed.
The goal was to build a site structure that could bring in prospective guests earlier in their search, then help them find the right property to book.
What results did we achieve?
Search visibility moved quickly once the new structure went live.
Clicks for luxury cottages in the UK increased by 5,300%. Clicks for luxury holiday cottages increased by 5,000%. Clicks for luxury holiday homes increased by 1,800%.
More importantly, the business started appearing for the searches that bring new guests in.
Destination pages began ranking for places including West Sussex, the Isle of Wight, East Sussex, Surrey and Hampshire. Property pages began appearing for searches around individual homes such as The Cabin, The Manor House, Embers and Cowdray House.
New guides also started bringing people in through searches for beaches, food, local days out, seasonal trips, walking routes and other reasons people choose a destination.
Luxury Boltholes now has a stronger route from someone planning a break to someone finding the right property to book.
Nothing leaves Market Jar unless it earns its place.
The Mechanism
We built the site around the way people search for a luxury stay.
That meant creating clear destination pages, stronger property pages and useful local guides. Each had a job: help the right people find Luxury Boltholes, then guide them towards a relevant property.
The work also gave the internal team one clear plan. Writers, developers and marketing all worked towards the same goal, building useful pages each month around destinations with real customer demand.
The result is a structure that can grow with the business. New destinations, properties and guides can now be added into a clear route that brings more potential guests towards a booking.
Results, not promises
We’ve helped clients all over the world to grow their pipeline, and increase their revenue. Here’s what they had to say about working with Market Jar.
