Customer Growth Case Study
One Six Events
How One Six Events increased organic demand by 1,003% and built a stronger route to event enquiries
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1,003%
Increase in organic demand
200+
Search terms bringing new event enquiries in
3,900
Monthly searches across target demand
More
Event enquiries turned into customers
The Client
One Six Events provides marquees, event hire and full event management for weddings, corporate events and private celebrations.
The business can deliver everything from a simple marquee hire to a large-scale event. But following the disruption of the pandemic and restrictions on live events, it needed a stronger route to new customers.
The opportunity was to reach people at the point they were planning an event, then make One Six the obvious company to speak to.
The Challenge
Event customers do not start by searching for a company name.
They search for marquee hire, wedding marquees, corporate-event suppliers and practical help with planning an event. One Six needed to be present in those searches before potential customers had chosen a supplier.
The business also needed a website that could clearly explain the offer, show the quality of its work and turn interest into an enquiry.
The goal was not more website traffic. It was more people with a live event need finding the business and taking the next step.
What results did we achieve?
Organic demand increased by 1,003%.
The website began ranking for more than 200 search terms, covering an estimated 3,900 monthly searches. That put One Six Events in front of a much larger group of people planning weddings, parties and corporate events.
The increased visibility brought more relevant visitors to the site. The improved website and clearer service routes then helped turn more of those visitors into customer enquiries.
One Six Events moved from relying heavily on physical events and existing relationships to having a stronger route to demand that could work before a customer had even made their first call.
Nothing leaves Market Jar unless it earns its place.
The Mechanism
We built visibility around the decisions people make when they are planning an event.
That meant creating a clearer website, strengthening the key pages around marquee hire and event services, and building content that answered the questions potential customers were already asking.
We focused on the searches with genuine commercial value. Someone searching for a marquee for a wedding, a corporate-event supplier or help managing a large event is already close to making a decision.
The work made it easier for those people to find One Six Events, understand what the business could deliver and get in touch.
More relevant people found the business. More became enquiries. More enquiries became customers.
Results, not promises
We’ve helped clients all over the world to grow their pipeline, and increase their revenue. Here’s what they had to say about working with Market Jar.
