Customer Growth Case Study
Orchard Global Shipping
How Orchard Global Shipping created a clear identity for its international logistics offer
35 years
Group experience behind the new brand
2 months
From brief to finished brand identity
Global
Logistics offer built for international and local businesses
One
Clear identity across the customer journey
The Client
Orchard Global Shipping provides end-to-end procurement, warehousing and delivery support for international and local businesses.
The business operates in partnership with Citipost Group, drawing on more than 35 years of operational experience. The capability was already there.
What Orchard Global Shipping needed was a clearer way to present that capability to customers, partners and prospects in a competitive logistics market.
The Challenge
The new sub-division needed an identity that felt credible from day one.
It had to show its connection to Citipost Group without looking like a copy of the parent business. It also had to communicate what customers care about in logistics: reliability, reach, operational capability and confidence that the job will be handled properly.
The work was not simply about creating a logo. It was about giving Orchard Global Shipping a clear, consistent way to show up in front of the businesses it wants to serve.
What results did we achieve?
Orchard Global Shipping launched with a clear identity that gives the business a stronger presence in the market.
The new brand helps customers understand the offer more quickly, while retaining a visible connection to the wider Citipost Group. It works across the practical places customers encounter the business, including digital and physical applications.
The result is a more credible platform for growth. A business that can now present itself clearly, build trust faster and start more meaningful conversations with potential customers.
Nothing leaves Market Jar unless it earns its place.
The Mechanism
We started with the commercial job the identity needed to do.
Orchard Global Shipping had to look established, capable and international, while still having a distinct place within the wider Citipost Group. The visual identity was built to hold that balance.
The final system gives the business a consistent way to communicate its offer across customer touchpoints. It is clear enough to be recognised quickly, flexible enough to work across different applications and strong enough to support the business as it grows.
The result is more than a visual mark. It is a clearer signal to potential customers that Orchard Global Shipping can handle complex logistics with confidence.
Results, not promises
We’ve helped clients all over the world to grow their pipeline, and increase their revenue. Here’s what they had to say about working with Market Jar.
