Customer Growth Case Study
Polkadot Group
How Polkadot Group increased customer enquiries by 408% with a stronger website
408%
Increase in customer enquiries
362
Enquiries generated since the new site launched
170+
Service pages built around how customers search
2 months
To create a stronger route to new customers
The Client
Polkadot Group is a London plumbing, renewables and electrical-services business.
The company offers a broad range of services. That gives customers plenty of reasons to choose them, but only if they can quickly see the service they need, trust the business and make contact without friction.
Polkadot needed a website that reflected the scale of the business and made it easier for potential customers to take the next step.
The Challenge
The old website was not doing enough to turn interest into enquiries.
With more than 170 service pages required, the new site had to remain clear and simple to navigate. It needed to work as well on mobile as it did on desktop, while giving customers a straightforward route from a specific problem to the right service and an enquiry.
The challenge was not simply to create a larger website. It was to make a complex service offer easier for customers to understand and act on.
What results did we achieve?
Since the new website launched on 28 September 2024, Polkadot has received 362 enquiries.
That represents a 408% increase in customer enquiries.
The new site gave people a clearer route to the services they needed and made it easier for Polkadot to turn online demand into conversations with prospective customers.
Nothing leaves Market Jar unless it earns its place.
The Mechanism
We built the site around customer intent.
Each service needed a clear page that answered the customer’s question, explained the relevant offer and gave them a simple next step. A modular site structure let us build more than 170 pages without making the experience feel repetitive or difficult to navigate.
The site was designed to work properly across devices, with a faster and more reliable experience for people looking for help from a plumber, renewable-energy specialist or electrical-services provider.
The result was a website that did more than present the business well. It made the service range easier to find, easier to understand and easier to enquire about.
Results, not promises
We’ve helped clients all over the world to grow their pipeline, and increase their revenue. Here’s what they had to say about working with Market Jar.
