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Customer Growth Case Study
Customer growth case study
How Quello built a stronger route to new customers and grew organic traffic by 330%
330%
Increase in organic traffic
10%
Increased conversion rate
35%
Increase in average order value
9%
More visitors stayed and explored
The Client
Quello makes award-winning semi-sparkling wine in cans.
They had a product that stood apart in a crowded wine market. Good wine, without the formality. Built for people who wanted something better than the usual bottle, but without all the ceremony that often comes with it.
The opportunity was clear. More people needed to find Quello before they bought from someone else.
The Challenge
Quello had a distinctive product and a strong brand. But too few of the right people were finding the business in the first place.
The website needed to do more than look good. It needed to help new customers find Quello, understand the product quickly and buy without friction.
The aim was not more traffic for the sake of it. It was a stronger, more dependable route to new customers and a better return from every visit.
What results did we achieve?
Organic traffic increased by 330%, putting Quello in front of far more people already looking for wine, gifts and something different from the standard bottle.
But traffic was only part of the result.
The site was improved so visitors could understand the product faster, explore the range more easily and buy with less effort. Conversion rate increased by 10%, while average order value rose by 35%.
Visitors also stayed longer and explored more before leaving. That matters because the right traffic is not just a bigger number. It is people arriving with a reason to buy.
Quello ended up with a stronger route to new customers, less dependent on people already knowing the brand or finding it through paid advertising.
Nothing leaves Market Jar unless it earns its place.
The Mechanism
We focused on the route between someone looking and someone buying.
First, we improved how Quello appeared in the searches that mattered. That put the brand in front of people looking for wine, gifts and a better alternative to the usual choice.
Then we improved the website experience. The product, the range and the reasons to buy became easier to understand. Visitors had a clearer route from first click to checkout.
More relevant people found Quello. More of them stayed. More of them bought. And when they did, they spent more.
Results, not promises
We’ve helped clients all over the world to grow their pipeline, and increase their revenue. Here’s what they had to say about working with Market Jar.
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