Customer Growth Case Study
Salentis International
How Salentis built a stronger route to international proposal and defence opportunities
4
Core regions supported through the new site structure
Global
Service visibility built around local market demand
6 months
To create a stronger international demand platform
Clearer
Route from specialist search to qualified lead
The Client
Salentis is a global proposal consultancy that helps organisations win complex contracts.
The business works in demanding sectors, including defence, where clients need specialist support to develop stronger bids and improve their chances of winning high-value work.
Salentis had the expertise and the track record. But it needed to be easier for organisations in different markets to find, understand and choose the business.
The Challenge
Salentis needed to grow its international visibility without losing the depth or credibility required in its market.
A potential client in Australia, Asia, Europe or the United States should be able to find relevant information that speaks to their market, understand the services on offer and see why Salentis is a credible partner for a complex proposal.
The existing site structure did not make that easy. International services were not clearly organised by region, navigation was difficult to manage and parts of the site were holding visibility back.
The goal was to create a stronger route from international search demand to qualified conversations.
What results did we achieve?
Salentis now has a clearer international structure built around the regions and markets it wants to serve.
Regional service pages give the business a more relevant way to appear in local searches across Australia, Asia, Europe and the United States. The updated structure also gives potential clients a clearer route to the services most relevant to their needs.
The business now has a stronger foundation for international demand. More organisations can find Salentis, understand its specialist offer and begin a conversation about winning complex work.
Nothing leaves Market Jar unless it earns its place.
The Mechanism
We rebuilt the site around how international buyers search for specialist proposal support.
That meant creating regional service pages rather than forcing every market through one generic global page. Each regional area was given clearer relevance, while still connecting back to the wider Salentis offer.
We also improved the structure beneath the site. Navigation was simplified, technical issues were resolved and the content was organised to make it easier for search engines and prospective clients to understand the business.
The work focused on commercial relevance, not simply global coverage.
A business looking for proposal support in a specific market now has a clearer way to find Salentis, see the relevance of the service and take the next step.
Results, not promises
We’ve helped clients all over the world to grow their pipeline, and increase their revenue. Here’s what they had to say about working with Market Jar.
