Customer Growth Case Study
Blues Agency (Now Signature Staff)
How Signature Staff increased organic demand by 219% and improved website conversion by 88%
219%
Increase in organic demand
88%
Increase in website conversion rate
8 months
Building a stronger route to employers
New
Client enquiries from people searching for staff
The Client
Signature Staff is a recruitment business that helps private households and corporate clients find high-quality professional staff.
The business recruits roles including chefs, butlers and waiting staff for private and corporate settings. The standard of the people they place matters. So does the quality of the clients they attract.
The business had a strong reputation, but too many potential clients were finding competitors first when they searched for the staff they needed.
The Challenge
Signature Staff needed to be visible when an employer had a live recruitment need.
Someone looking for a private chef, a butler or professional hospitality staff is not looking for a generic recruitment agency. They need a specialist they can trust with an important hire.
The website needed to bring in more of these high-intent clients, make the specialism clear and convert that attention into serious conversations.
The aim was not a bigger audience. It was a better flow of employer enquiries.
What results did we achieve?
Organic demand increased by 219%.
Website conversion rate increased by 88%, meaning more of the employers arriving through search went on to make contact.
The business began appearing more consistently for the specialist searches that matter, putting Signature Staff in front of clients who had not heard of the brand but were actively looking for professional staff.
That created a stronger route into the business. More relevant employers found Signature Staff. More understood what made the agency different. More became enquiries.
Nothing leaves Market Jar unless it earns its place.
The Mechanism
We built the website around the searches employers make when they need specialist staff.
That meant improving the pages for the roles, client types and hiring needs that matter most to the business. The site became clearer about who Signature Staff helps, the calibre of staff available and how a client can start a conversation.
We also improved the route from search to enquiry. Visibility brings a potential client to the site. Clear positioning and a straightforward next step give them a reason to act.
The work was designed to bring in serious employers, not generic traffic. That is why the increase in visibility led to a stronger conversion rate as well.
Results, not promises
We’ve helped clients all over the world to grow their pipeline, and increase their revenue. Here’s what they had to say about working with Market Jar.
