Customer Growth Case Study
Tech Optimised
How Tech Optimised increased organic demand by 1,309% and brought more businesses into the pipeline
1,309%
Increase in organic demand
3 months
To create a stronger route to new customers
Higher
Visibility for commercial IT service pages
Longer
Customer engagement on the website
The Client
Tech Optimised provides remote IT support, domain security and cyber-security services for businesses.
The business helps clients take the stress out of technical problems, keep systems secure and give staff the support they need to keep working.
The service was strong. But potential customers searching for reliable IT support and cyber-security help were not finding the business often enough.
The Challenge
Tech Optimised needed to be present when a business had a live IT problem or was looking to reduce future risk.
The website was not ranking strongly enough for the services that mattered commercially. That meant too many potential clients were finding competitors first.
The aim was not simply to increase website traffic. It was to create a stronger route into the business for companies that needed remote IT support, better security and a dependable partner.
What results did we achieve?
Organic demand increased by 1,309% within three months.
The site began appearing more prominently for commercially important service searches, putting Tech Optimised in front of more businesses looking for IT support and cyber-security help.
Visitor engagement also improved. People arriving on the website spent longer exploring the services, giving the business more opportunity to explain the value of its offer and turn interest into a sales conversation.
The business moved from being difficult to find online to having a more dependable source of potential customers.
Nothing leaves Market Jar unless it earns its place.
The Mechanism
We focused on the searches that signal a real business need.
A company looking for remote IT support or cyber-security is not browsing casually. It usually has a problem to solve, a risk to reduce or a service provider to replace.
We improved the pages around those needs, making the offer clearer for both search engines and potential customers. We also strengthened the technical foundation of the site and improved the routes from service information to contact.
The work made Tech Optimised easier to find, easier to understand and easier to choose.
More relevant businesses found the service. More spent time understanding it. More could take the next step into a conversation.
Results, not promises
We’ve helped clients all over the world to grow their pipeline, and increase their revenue. Here’s what they had to say about working with Market Jar.
