Customer Growth Case Study
Colony
How Colony generated 2,747 organic leads in six months for its Manchester workspaces
Partnered since
2022
2,747
Organic leads in six months
1,208%
Increase in organic leads
10%
Increase in engagement rate
10%
Increase in average engagement time
The Client
Colony provides flexible office space in Manchester for businesses that need more than a desk.
The business had strong workspace locations and a clear offer. But potential customers searching for serviced offices, flexible workspaces and meeting space were not finding Colony often enough.
The opportunity was clear: create a stronger route from someone searching for workspace in Manchester to a qualified enquiry.
The Challenge
The flexible workspace market is crowded.
Colony needed to compete against national operators, property portals and other local providers for people actively looking for office space. The website had to do more than showcase attractive locations. It had to bring in potential customers, help them find the right space and make enquiry the obvious next step.
The aim was not more website visits. It was more relevant leads from businesses with a real need for workspace.
What results did we achieve?
Colony generated 2,747 organic leads in six months.
That was a 1,208% increase in lead volume. Engagement rate increased by 10%, while average engagement time increased by 18%.
The website became a far stronger source of prospective customers. More businesses found Colony through search, spent time exploring the locations and took the next step towards a viewing or conversation.
This was not a traffic win dressed up as growth. It was a substantial increase in qualified opportunities for the business.
Nothing leaves Market Jar unless it earns its place.
The Mechanism
We built the website around the searches and decisions that lead to a workspace enquiry.
That meant strengthening visibility for the office types, locations and terms potential customers were already using. It also meant making the site easier to navigate, so visitors could understand each location, see what was available and enquire without friction.
The work brought together search visibility, clearer content and stronger conversion paths.
More of the right people found Colony. More of them engaged with the offer. More became leads.
Results, not promises
We’ve helped clients all over the world to grow their pipeline, and increase their revenue. Here’s what they had to say about working with Market Jar.
The results in this case study started with one conversation about where the business was stuck.
Every partnership begins with a call about your commercial goals, not a pitch about SEO. We'll look at where your customers come from today, where growth is being lost, and whether we're the right partner to change that. If we don't believe we can make a meaningful difference to your revenue, we'll tell you on the call.
