Customer Growth Case Study
The Hunter’s Moon
How The Hunter’s Moon created a stronger route from local discovery to table booking
Partnered since
2020
2 months
From brief to a live pub website
25+
Pages built around the pub, menu and local audience
Direct
Table-booking route from the website
Local
Platform for building demand in South West London
The Client
The Hunter’s Moon is a countryside-style pub and dining room in South West London.
The team was launching a new venue in a competitive local market. The pub needed to feel established from day one, give people a reason to visit and make it easy for customers to book a table.
A new pub cannot rely on word of mouth alone. It needs a clear digital front door for the local people deciding where to eat, drink and spend time.
The Challenge
The Hunter’s Moon needed a website that captured the character of the venue while doing the practical work of bringing people through the door.
Potential customers needed to understand the food, the atmosphere and the booking options quickly. The site also had to support the venue as it built its local reputation, creating a foundation for future content, events and search visibility.
The goal was not simply a nice-looking pub website. It was a stronger route from local discovery to a confirmed booking.
What results did we achieve?
The Hunter’s Moon launched with a fully operational website built around the customer journey.
Visitors can now explore the pub, understand the offer and book a table directly through the site. The OpenTable booking system is integrated into the reservation journey, reducing friction between deciding to visit and securing a table.
The new website also gives the team a central platform for menus, events, local updates and future organic visibility.
The pub now has a stronger digital presence that supports customer discovery, bookings and repeat visits.
Nothing leaves Market Jar unless it earns its place.
The Mechanism
We built the website around the decisions a potential customer makes before visiting a pub.
What is the food like? What does the place feel like? Is there a table available? Can I book quickly?
The site gives clear answers through the menu, venue information, visual cues and a direct reservation route. The booking system sits naturally within the journey rather than feeling like a separate step.
The design carries the character of the pub. The structure makes it useful.
That gives The Hunter’s Moon a platform that helps local people discover the venue, feel confident about visiting and turn that interest into a booking.
Results, not promises
We’ve helped clients all over the world to grow their pipeline, and increase their revenue. Here’s what they had to say about working with Market Jar.
The results in this case study started with one conversation about where the business was stuck.
Every partnership begins with a call about your commercial goals, not a pitch about SEO. We'll look at where your customers come from today, where growth is being lost, and whether we're the right partner to change that. If we don't believe we can make a meaningful difference to your revenue, we'll tell you on the call.
